What we do
Brand Collaborations
We place contemporary art inside brand spaces, so a store, a hotel or an office becomes somewhere people want to spend time.
We handle the selection, the loans, the installation and the press around it. The artists are the same ones we show in our exhibitions, and the work is presented to the standard of a gallery show.
Kapsula . St Petersburg
The collaboration
We worked with Kapsula, a clothing store in St Petersburg, presenting works by international artists inside the shop for the day.
A James Jean sculpture stood by the window, drawing attention from the street and bringing people closer before they came in. Nina Sechko’s work hung above the sofa by the changing rooms.
Popovy Sisters, known for their art dolls, came by during the opening and shared the project on their own channels, which carried it well beyond the store.
The outcome
Foot traffic almost doubled that day, with many people coming in specifically to see the works. Several said the art gave the space more life, energy and depth.
Artists featuredJames Jean . Nina Sechko . Popovy Sisters
Brand collaboration enquiry